Tuesday 27 September 2011

BMW Guggenheim Lab

BMW Guggenheim Lab by Atelier Bow-Wow

BMW Guggenheim Lab by Atelier Bow-Wow



BMW Guggenheim Lab by Atelier Bow-Wow
BMW Guggenheim Lab by Atelier Bow-Wow
BMW Guggenheim Lab by Atelier Bow-Wow
BMW Guggenheim Lab by Atelier Bow-Wow


The lab (Atelier Bow-Wow as architect) is hosting a series of programs around the theme of comfort in the city, including talks, exhibitions, discussions, screenings, workshops and games. 
New York, NY, August 2, 2011 – The BMW Guggenheim Lab launches its nine-city worldwide tour tomorrow in Manhattan’s East Village. 

A combination of think tank, public forum, and community center, the BMW Guggenheim Lab will offer free programs that explore the challenges of today’s cities within a mobile structure that was designed to house this urban experiment. Over the next six years, the BMW Guggenheim Lab will go through three successive cycles, each with its own theme and specially designed mobile structure. Each structure will travel to three different locations, building on-site and online communities around the BMW Guggenheim Lab that raise awareness of important issues, generate ideas specific to each urban situation, and engage with innovative and sustainable designs, yielding lasting benefits for cities around the world.


BMW Guggenheim Lab by Atelier Bow-Wow
BMW Guggenheim Lab by Atelier Bow-Wow


“Rather than architects educating the public on how to behave within spaces, it is the public who should have the autonomy of spatial practice in their cities,” stated Yoshiharu Tsukamoto and Momoyo Kaijima of Atelier Bow-Wow. “We have always been advocates of people regaining ownership in order to shape the city around them, and are very pleased to participate in the launch of the BMW Guggenheim Lab. We always conceived the Lab as a public space without enclosure".

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